“The E Myth Revisited”: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber
Book Category: Business
My Rating: Excellent
I wish I would have read this book before I had gone into business myself…and failed! This book describes in an easy to understand way what you need to be thinking about before starting a small business. “The E Myth Revisited” talks about your mindset as an entrepreneur, how to look at and treat your business as an actual entity seperate from yourself, and in the last section how to develop your business from start to finish.
I love this book and after my business failed it had given me the answers I was searching for as to why it failed. Maybe this information is taught in business school…heck, I dunno, but for the individual who wants to go into business without the traditional business education under their belt (like me) this is a great resource to have and I would strongly recommend it.